FORTH is a boutique hotel and club in Atlanta, Georgia, rooted deeply in the vibrant cultural and historical essence of the city. Located in the historic Fourth Ward, FORTH embodies Atlanta’s position as a leading hub for music, entertainment, and creativity. Acting as Creative Director and Designer, I developed the brand strategy, visual identity, and collateral, shaping a concept that is both daring and respectful of its surroundings.

The brand strikes a harmonious balance between vintage and modern, combining edgy sophistication with warm hospitality. FORTH’s identity reflects its high-end boutique nature, with a design language that is strong, aesthetic, and culturally resonant. From strategy to execution, every element of FORTH speaks to the character of its location while offering an elevated, immersive experience for its guests.

forthatlanta.com