HOTEL HANK
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MMBP & Associates
Aspendorf
(Hospitality+Travel)LEXUS INTERNATIONAL
#CreativeDirection #ArtDirection #Campaign @Tokyo @Brussels



This project showcases the art direction for the debut of Lexus' futuristic concept car in the US. Collaborating with renowned fashion photographer Qui Yang, we utilized innovative lighting techniques to highlight the car's sleek and forward-thinking design. By manually manipulating light and playing with multiple color layers, we created a dynamic and immersive visual narrative that accentuates the concept's futuristic essence.

The approach merges cutting-edge technology with a human touch, emphasizing Lexus' vision for the future while maintaining an artistic and handcrafted feel. This campaign not only redefines automotive photography but also elevates the concept car as a symbol of innovation and elegance.


Photography by Qui Yang

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