An immersive art installation and retail pop-up by the artists Maurizio Cattelan and Pierpaolo Ferrari’s TOILETPAPER magazine and the Italian homeware and furniture brand Seletti, hosted at Storage by Hyundai Card in Seoul in 2021. MMBP & Associates identified the commercial opportunity, cemented the cultural partnership and handled all aspects of the venture, from the legal requirements, production and licensing to the creative direction and consulting on marketing and PR. Beyond traditional brand sponsorship, the cultural activation extended to an out-of-home advertising campaign for the sponsor’s new credit card products that used the artists’ IP.

toiletpapermagazine.org
seletti.it
dive.hyundaicard.com